Kellogg’s expands non-HFSS range with Coco Pops Chocos

The new breakfast cereal contains no artificial colours or flavours and has the same chocolatey taste as Original Coco Pops.

Coco Pops Chocos are currently available in Sainsbury’s and Iceland with a RRP of £3.29 for a 430g pack.

The new release comes as Kellogg’s continues its efforts to lower sugar within its kids’ cereals portfolio. It also follows the introduction of the brand’s Strawberry & White Choc Flavour Coco Pops launched in 2021, and Hazelnut Choc Flavour Coco Pops in 2022.

Rui Frias, senior activation brand manager at Kellogg’s UK and Ireland, said: “Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range.

“We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”