Talking Retail Grocery and product news for independent retailers
New to the ice-cream brand’s ‘Double’ range includes Magnum Double Starchaser, featuring a swirled popcorn and caramel flavour ice-cream, encased in a caramel sauce and coated in milk chocolate with crunchy caramelised corn pieces.
The second addition to the Double range this year is Magnum Double Sunlover, a coconut ice-cream paired with a tangy mango and passionfruit ice-cream swirl, covered in crunchy white chocolate and coconut pieces.
Both flavours will be available in Magnum’s traditional sized ice-cream sticks, as minis, and in tubs. A single stick has an RRP of £2. The multipack (3x sticks) and one-pint tubs have an RRP of £3.99.
Magnum is backing the launch of both flavours with its biggest marketing campaign to date, commencing in April and running throughout the summer months. The campaign will feature in-store activity as well as POS materials with the tagline ‘Pleasure is always on’.
The brand is also expanding its mini and vegan ranges with the introduction of Magnum Mini Double Caramel Collection and Magnum Vegan Raspberry Swirl, available now.
The Mini Double Caramel Multipack Collection pairs Magnum’s Gold Caramel Billionaire flavour with its first-ever Caramel Almond product. The Caramel Almond flavour comprises vanilla ice-cream and a gooey salted caramel sauce, encased in Magnum’s classic chocolate coating with crunchy caramelized almond inclusions. The Mini Double Caramel Multipack includes 6 ice-creams with an RRP of £4.50.
In addition, and launched in time for Veganuary, Magnum has added to its growing plant-based portfolio with the Vegan Raspberry Swirl. The sweet treat contains raspberry ice-cream with swirls of raspberry sauce, dipped in vegan chocolate. A 3x stick multipack has an RRP of £3.99.
The popular ice-cream brand has also refreshed its minis packaging for 2023, which includes a new front-of-pack calorie call out.
Jennifer Dyne, head of ice-cream UK & Ireland, Unilever, said: “Insight led innovation is vitally important to the ice-cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles.
“Magnum remains the UK’s number one ice-cream brand, because it continues to deliver superior products with high quality ingredients and unique, indulgent flavours. We are so excited to bring Magnum Double Starchaser and Sunlover to market this season – both products are truly outstanding and completely unique – exactly what you would expect from a category-leading brand like Magnum.
“In addition to this, we will continue to expand our vegan and our minis range with exciting new flavours. In order to create sustainable category growth, we need to continue to expand and deliver across formats and consumer needs – our vegan and mini ranges do just that by offering Magnum indulgence to new users and occasions. We’re confident that this triple line-up of new products will help retailers have a successful year in ice-cream.”
