Lucozade Sport rolls out sustainable packaging

By Éilis Cronin in Soft Drinks 17th December 2021

Lucozade Sport has launched a new design featuring a reduced plastic sleeve on its bottles, as part of its “continued focus to become more sustainable”.

The new-look sleeve is being rolled out across the entire Lucozade Sport portfolio and will save 101 tonnes of virgin plastic being produced annually.

The Lucozade Sport sleeve redesign follows a major packaging update on the Ribena brand last year, including launching paper straws for Ribena cartons, as well as a move to 50% transparent sleeves across the Lucozade Energy range to allow them to be recycled more easily back into bottles.

Tom Bell, head of marketing for Lucozade Sport, said: “The new sleeve not only makes Lucozade Sport bottles easier to recycle – and therefore turned more easily back into bottles – but equally benefits retailers by being more eye-catching and striking on shelf, helping shoppers to find their favourite isotonic drink more easily.”