Asda launches big expansion into convenience stores

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Asda is making a substantial bid for a share of the convenience market by opening more than 200 stores in petrol stations.

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The company said in a trading update that it will open 28 more Asda On the Move stores this year at petrol stations run by the EG group, with 200 more next year and further stores planned for 2023.

The EG group is owned by the Issa brothers, who also own Asda.

This expansion follows the trial of five of the stores over the last year.

The latest openings will begin with sites in Knowsley, Crewe, Skelmersdale and Holtspur.

Asda will supply products to the EG group, which will own and operate each site.

The stores will be up to 3,000sq ft and stock up to 2,500 products, including Asda’s Extra Special range, fresh produce and chilled lines. The stores will also stock partner brands, including Greggs and Subway.

The Asda On the Move plans were announced as part of the supermarket’s update covering 1 April to 30 June.

The period, which coincided with the reopening of non-essential retail and hospitality, saw like-for-like sales decline by 0.7% compared with the same period last year, during which sales were boosted by lockdown.