Spar Scotland’s sales data reporting service goes live

SalesTrack, developed in partnership with data analyst TWC, gives CJ Lang’s suppliers access to its wholesale shipment data and company-owned retail sales data. The portal provides suppliers with a “very clear read as to what is happening in the Scottish market”, the company said.

PepsiCo, Nestle Confectionery, St. Pierre, Coca Cola, and regional suppliers such as Tunnocks, are using the service.

Graham Harkness, account manager at Thomas Tunnock, said: “We are excited about gaining access CJ Lang’s company-owned stores retail data. The information we hope to derive from this will help us understand how our brands are performing in the category across a broad breadth of stores and enable us to formulate more specific plans and actions that are based on real insight rather than speculation.”

Kate Taylor, national account manager at Coca Cola, added: “As we try different in-store solutions its vital that we can understand the impact of such investments. SalesTrack allows us to analyse basket spend, understand rate of sale impact and how we are performing against competitors, against our own brands, and within off-shelf features such as Gondola Ends, FSDU’s, and meal deals.

“We are very excited to be able to get a category view as well as a CCEP view of performance and how use of such data will shape and focus the way we work going forward.”

Colin McLean, chief executive of CJ Lang and Son, said: “We wanted to create a system that is easy to navigate and interpret and TWC impressed us with their ability to apply tech in a way that is manageable, understandable and surprisingly addictive.

“We believe SalesTrack will deliver a range of benefits that include sales growth, more customers, greater loyalty and customer retention.”