Talking Retail Grocery and product news for independent retailers
The Carabao Cup, now entering its fifth season, gives the brand access to the 92 competing clubs to ensure football fans across the country are aware of its range of low-calorie energy drink products.
The brand is planning a series of on and offline promotional activities for fans to get involved with, including match tickets, signed merchandise, and ‘money can’t buy’ access to clubs including player meet and greets and training ground visits.
David Butcher, managing director of Carabao UK&I, said: “We’re absolutely delighted to have renewed our title sponsorship for a further two years. The competition has been a fantastic asset for the brand, giving us the opportunity to grow our customer base in the UK, at the same time raising awareness for Carabao among football fans all over the world.
“We very much look forward to continue growing our relationships with the 92 competing clubs, as well as their supporters up and down the country until 2024. Finally, we cannot wait to see fans back on the terraces for the beginning of this season’s competition, or when it is safe to do so.”
