KP Snacks introduces Tyrrells price-marked pack range

By Liz Wells in Crisps & Snacks 25th June 2021

KP Snacks is expanding its £1 price-marked pack (PMP) range with the addition of three of the most popular flavours from its premium snack brand Tyrrells.

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The new Tyrrells £1 PMP 60g packs are available in three core flavours: Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive.

Matt Collins, trading director at KP Snacks, said: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”

The range launches on 28 June.