Barratt debuts ‘Fun and Fantastic’ range for the convenience channel

By Tony Corbin in Confectionery 5th January 2023

Barratt has announced the launch of a new range of ‘Fun and Fantastic’ hanging bags for convenience stores as the brand sets its sights on growing market share in the channel.

The ‘Fun and Fantastic’ range offers the consumer a selection of soft gums and jellies in unique shapes created to capture the imagination.

The range is made up of four price marked packs – Dino Mix, Jelly Sharks, Unicorns and Sour Worms, which are set to hit the market this December in the Cash and Carry and wholesale channel, with Dhamecha and United Wholesale Grocers already lined up as stockists. The hanging bags will have a RRP of £1.00 and a pack weight of 100g.

The launch of the new ‘Fun and Fantastic’ PMP range comes as research shows that the gums and jellies product type is worth £536m and equates to 34.1% of the sugar confectionery category, with the soft gum market worth £379m.

The range is aimed at younger consumers with the use of fun and imaginative shapes and colours.

Russell Tanner, marketing director at Valeo Snackfoods said: “These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector.

“This forms part of a wider strategy at Valeo to improve our offering in the convenience and impulse sectors due to a surge in consumers shopping locally since the Covid pandemic. At Barratt, we’re also keen to offer pocket money friendly sweets that are fun and unique amongst the competition.”