Haribo counts down to Halloween

By Éilis Cronin in Confectionery 19th October 2021

Haribo has kicked off a social media Halloween campaign.

The “Haribo Halloween Countdown” campaign sees 13 social media influencers sharing Halloween content across their social media channels using the hashtag #TeamHalloween, supported by the roll-out of Haribo’s Halloween range.

This year’s portfolio includes Scaremix and TangfasTricks share bags, alongside Trick or Treat mini multi-packs.

Claire James, trade marketing manager at Haribo, said: “Halloween 2021 falls on a weekend, so we are helping our shoppers plan for a spooktacular, Sunday celebration.

“Our range perfectly supports all shopper missions this season, whether shopping for parties, trick or treating, or simply to share a scarily good treat with others.

“Retailers can join the HARIBO Halloween Countdown to sales success by stocking key lines.”