Kettle kicks off £2.6m campaign ahead of Christmas

The “There’s more to Kettle than you think” campaign will run across TV for three weeks, supported by radio advertising until the end of the year.

The advert features the brand’s 10-strong range of flavours, including Thai Sweet Chilli, Vegan Sheese & Red Onion, Mature Cheddar & Red Onion, Lightly Salted, Sea Salt & Balsamic Vinegar of Modena, Sea Salt & Crushed Black Peppercorns, and Sweet Chilli & Sour Cream and new Steakhouse Barbecue.

Claire Hooper, head of brands at brand owner Valeo Snackfoods, said: “With considerable investment and a full creative brief including TV and radio, this campaign will reach a massive 78% of affluent adults in the run up to Christmas.

“It will demonstrate the breadth of Kettle Chips’ range of seasonings, encouraging consumers to try something new, while keeping us front of mind for consumers’ festive get-togethers.”