Talking Retail Grocery and product news for independent retailers
Backed by a new consumer campaign which celebrates Glayva’s distinctive sweet-spiced ‘flava’ and will encourage consumers to enjoy the whisky liqueur over the holiday season and beyond.
The design features golden tones of tangerine across the bottle. A new textured label brings Glayva’s honey-spiced flavour cues to the fore and a colour matched closure completes the refresh.
The refreshed proposition upgrades the packaging to reflect the premium nature of the product.
The new cosmic-themed consumer campaign ‘Not Your Usual’ is playing out across Glayva’s social media channels.
New look Glayva in 50cl glass bottles will begin to appear on shelves in the UK off-trade, from now with an RRP of £18.
