Talking Retail Grocery and product news for independent retailers
Grace Foods UK has launched the ‘Great Value with Grace’ campaign and has teamed up with UK-based Caribbean chefs – Hasan De Four (@ChefDefour) and Kay (@ksnice_n_spice) – to create a series of video recipes that are easy to make, nutritious and, most importantly, all about value as the recipes produce multiple portions.
Grace Foods said the recipes are perfect for feeding a family or for batch cooking in under 30 minutes and freezing for future meals.
They focus on using Grace Foods’ value and scratch-cooking ingredients and products, predominantly from the Grace and Dunn’s River brands, such as canned pulses, packet soups, coconut milk, canned meat and fish products, and pack macaroni and cheese.
Talking about the new ‘Great Value with Grace’ activity, Giuseppe Vullo, brand manager, Grace Foods UK, said: “Supporting and giving back to the community all year round is a key part of Grace’s ethos, but particularly when times are hard, we want to pull out of all the stops to help support cash-strapped families to navigate the cost-of-living crisis.
“So, the Grace team has launched our ‘Great Value with Grace’ campaign, which shines a spotlight on our more value-led products that are affordable and nutritious at the same time.
“Caribbean food is packed full of goodness and flavour and to help develop these recipes, we have teamed up with some of the best Caribbean chefs in the UK, who have worked hard to come up with dishes that can each feed a family of four for less than £10.”
Vandu Patel, marketing manager, Grace Foods UK, said: “Our Great Value with Grace campaign is something the whole Marketing Team at Grace Foods UK is focusing on through 2023 and will be the first of many activities that we will be working on to help people cope with increasing costs. As well as this activity that has recipes on how to feed your family for less than £10, we are looking at ways that we can help communities too.”
Talking about the campaign, Chef Hasan said: “Grace Foods UK has a wide range of products that are affordable and packed of goodness and it is great to be working with such a prestigious food company, who has such a strong community focus to put together these nutritious and great value recipes that will help families eat well on a budget in these most challenging of times.”
Kay said: “I am thrilled to be working with Grace to demonstrate these recipes. Money worries can be overwhelming and it’s great to have campaigns like ‘Great Value with Grace’ on hand to help people to put together quick, easy, wholesome, and affordable meals to feed the family.”
The recipes will be live across Grace Foods UK website and social media platforms from this month and will be published fortnightly through to the end of March 2023, with consumer competitions throughout featuring prizes to encourage families to cook together.
Grace Foods products and ingredients featured in the campaign are available to buy from the World Foods aisles in supermarkets and convenience stores nationwide.
