Product Launch of the Year 2021 winners

The victorious products were revealed last night at the Retail Industry Awards 2021 dinner in the City of London.

A total of 64 products were shortlisted this year in nine categories and the winners were chosen by hundreds of readers of Independent Retail News through voting forms published in the magazine and online.

The awards also feature a category for Sales Team of the Year, designed to recognise the efforts of suppliers’ sales representatives out on the road.

This year’s winners of the Product Launch of the Year Awards, sponsored by Bestway Wholesale, are as follows:

Alcohol
Absolut Vodka Passionfruit
Pernod Ricard

Chilled
Costa Coffee Vanilla Latte
Coca-Cola Europacific Partners

Confectionery
Cadbury Dairy Milk Orange Buttons
Mondelēz International

Crisps and snacks
McCoy’s Fire Pit
KP Snacks

Frozen
Ben & Jerry’s Peace Pop
Unilever

Grocery
Mini Ring Doughnuts
Simply Doughnuts/Bobby’s Foods

Soft drinks
Red Bull Zero Sugar
Red Bull

Tobacco and accessories
Sterling Rolling 30g 3-in-1 pouch
JTI

Vaping and smoking alternatives
Nordic Spirit Mint Extra Strong
JTI

Sales Team of the Year
JTI

For further information, please visit www.retailindustryawards.com