Talking Retail Grocery and product news for independent retailers
Retailers are being encouraged to display PVM’s best sellers on dedicated merchandising racks, for which they will be instantly rewarded through a points-based membership scheme – the more points they collect, the better their rewards will be.
Prizes include free stock, display options, category advice from PVM’s sales force team and the chance to be entered into a draw to win gift vouchers worth up to £1,000.
Among the tempting offers to be enjoyed as scheme members are free stock, superior display solutions, expert category advice from PVM’s growing field sales force and the chance to be entered into a draw for gift vouchers worth up to £1,000.
To gain extra points, retailers will need to stock additional lines, feature POS signposting or add displays such as the Chupa Chups Wheel or the recently launched Mix of Minis range.
The scheme have been created to drive impulse sales of single confectionery packs in the convenience market.
Nicola Hornsey, senior sales manager at PVM, said: “We’re bringing these products to life through stand out display fixtures, which help to attract new customers to the category and boost profits.
“Our new Loyalty Reward Scheme is not just a great chance for retailers to win some fantastic prizes, it also gives them the opportunity to reinvigorate their confectionery offering, add some real shopper favourites to their lines and boost their profits.”
Antony, Dee’s Stores Premier Express manager and winner of a Buy A Gift Voucher, said: “Sales have improved significantly since the stand was implemented and 90% of purchases are two-for-£1.”
