Rekorderlig back on TV with latest campaign

By Éilis Cronin in Alcohol 18th August 2021

Molson Coors has kicked off a campaign for its Rekorderlig cider brand, featuring its first TV advert in four years.

The “Beautifully Swedish” campaign aims to drive brand awareness among 20- to 34-year-olds in city centres across the UK.

The advert features Rekorderlig’s core range, including Strawberry-Lime cider, Wild Berries cider, Passionfruit cider, Mango-Raspberry cider and the latest additions, Pink Lemon cider and Watermelon-Citrus cider.