West Midlands retailer hails new look store

By Liz Wells in Industry News 20th April 2021

Nisa partner Harry Dhillon has seen sales at his Wolverhampton store rise by almost 40% in the six months to April after redeveloping the outlet.

The footfall is strong and growing with average basket spend creeping up since opening day and now sitting at £10 to £12.

Patel bought the former McColl’s store in Willenhall Road, Wolverhampton, last autumn after seeing the potential of its prime location just off a busy road, close to the city centre, and good parking outside for passing trade.

Patel closed the store for a fortnight to carry out a full refit, which included the replacement of all existing chilled refrigeration, allowing for a new layout to be introduced, changing the flow of the store to improve the shopping experience.

At just over 2,500sq ft the store now offers nearly 9m of chilled products and a further 10.5m of chilled beers, wines, and spirits.

Patel said: “The new offer is really working. Every day we are seeing new faces coming in and shopping with us. People who have not been in for a while are coming in and they are really impressed.”