Filshill moves to strengthen category management team to help KeyStores

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Scottish wholesaler J W Filshill is increasing investment in category management for KeyStore retailers by appointing its first dedicated space planner.

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Rory Galbraith

Iain Main joins the Glasgow-based wholesaler as category range planner having worked with food retailers for over 20 years.

Main has had a career that has included spells with Safeway, Somerfield and the Co-op. He also managed a BP forecourt store.

Craig Brown, chief sales and marketing officer at Filshill, said: “We’re working more closely than ever before with our KeyStore customers to ensure that we have the most effective category management plans in place for them – we know it’s not always a ‘one size fits all’ approach so it’s all about really understanding their businesses.

“Iain comes to Filshill with vast experience in range and space planning at a time when the convenience retail marketplace has never been more competitive – that’s why it’s crucial that we build planograms designed to help customers grow their businesses.”

Main said: “We are building planograms for every category and as well as setting up systems to enable us to plan and review each category.

“I am also working with Filshill’s experienced buyers and have input into decisions on range based on my knowledge of customers and their stores.”

Filshill has also recruited Rory Galbraith, a newcomer to the wholesale industry, who has joined Filshill as a category buyer having spent three years at bus builder Alexander Dennis in various positions, including commodity buyer and commercial contract manager.

He has also worked at TGK Logistics as a delivery specialist.

Filshill, a fifth-generation business and one of Scotland’s oldest independent food and drink wholesalers, saw turnover rise to £191m – up 23% from £155m – in the year ending January 31, 2021.