Spar launches ‘get your shop for free’ promotion

By Éilis Cronin in Industry News 6th January 2022

Spar has launched a campaign to give customers the chance to win their shopping for free during January.

Shoppers need to upload their receipt to a bespoke website for the chance to win back what they have spent.

There will be 30 prizes a day for 30 days until 1 February. In total there are 900 “Win your Shop for Free” prizes available.

Alex Hall, Spar UK’s digital marketing manager, said: “We are looking to reward customers with a campaign that focuses on value at what can be a tricky financial time of year for many.

“We know consumers are more likely to spend more if they think they can win the value of their shop back and ‘Win your Shop for Free’ gives them a chance to do just that.

“Shoppers visiting our stores can win their essential shop and maybe something extra for a special occasion as well.

“It’s about bringing higher perceived value to Spar stores which will incentivise basket spend and in turn encourage footfall.”