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Five retailers will not only win stock but will also receive five Ferrero Rocher-inspired rose bouquets worth £50, to gift to a customer or member of their community.
The competition will “highlight the importance of stocking the core Ferrero Rocher range ahead of Valentine’s Day”, whilst available point-of-sale materials will assist retailers in “encouraging in-store cross-category purchases by bringing chocolate confectionery and flowers together”.
The winning convenience retailers will be further supported with comms to local media to deliver the message that they have exclusive bouquets to give away.
To enter, retailers will need to visit yourperfectstore.co.uk and order the Ferrero Rocher cross-category FSDU.
Alternatively, retailers who send Ferrero’s trade Twitter account (@FerreroYPS) or FerreroYourPerfectStore@cirkle.com an image of their boxed chocolate collection along with their name, store name, address and contact details will also be entered.
The competition will run for four weeks and the winners will receive their bouquets ahead of the Valentine’s Day weekend.
Levi Boorer, customer development director at Ferrero, said: “Many people see chocolate as a token of love and we believe that people will have a strong desire to treat or gift those dearest to them.
“We want to help convenience retailers make this happen. Bringing flowers and Ferrero Rocher together in stores will help retailers create an impactful Valentine’s display, and support in driving basket spend.
“Our competition and Ferrero Rocher-inspired bouquets had incredibly positive feedback last year, so we’re looking forward to bringing it back once again and working closely with the winners.”
Aman Uppal, of One Stop Mount Nod in Coventry, gifted Ferrero Rocher-inspired bouquets to customers in 2021 and comments: “We saw a sales uplift of over 100% on the Ferrero Rocher T16 compared to the previous year, and the competition also encouraged us to stock new formats for the first time with the T24 pack size, Ferrero Rocher Hearts and the Grand Ferrero Rocher.
“These all sold well, and I’d say the sales uplift was purely down to the Ferrero Rocher cross-category FSDU and the front of store display we created, so we really appreciated the support and would encourage fellow convenience retailers to get involved for 2022.”
