Cofresh rolls out sharing format for party snacks

By Éilis Cronin in Crisps & Snacks 4th August 2021

Indian snacks brand Cofresh has expanded its Party Mix range with 70g sharing packs, following the “success” of its limited edition Eid snacks.

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The Party Mix packs include an assortment of potato-based Grills, Spirals and Hoops come in Jalapeno & Cheese, Sour Cream & Chive and Sweet Chilli flavours, retailing at 70p each.

The launches are supported by advertising and social media campaigns, as well as in-store promotional activity such as multi-buys and “when it’s gone, it’s gone” offers.

Jon Roberts, Cofresh brand manager, said: “We are thrilled that these popular snacks are now available all year round.

“They are the perfect addition to the big night in and for sharing with family and friends, while the variety of crunchy shapes and flavours guarantees something to appeal to everyone.

“Sweet and heat, captured perfectly in our Sweet Chilli Party Mix, is an up and coming flavour trend and is a perfect mash-up that combines both heat and depth of flavour.”