Analyst confirms online orders are increasingly important for convenience stores

The market analyst found in its UK Convenience Report 2021 that delivery through a website, app or store now makes up 4% of orders, with a further 1% coming from click and collect.

The report also highlights that convenience shoppers that use delivery have a 36% bigger basket than the in-store shopper and spend 128% more.

The average convenience store shopper that uses delivery purchases 4.5 items and spends £24.09 per trip. In comparison, the average in-store convenience store shopper buys 3.3 items and spends £10.56.

More than half (52%) of all convenience store delivery orders are placed on Fridays (21%) and Saturdays (31%).

In comparison, just 37% of all in-store convenience transactions take place on these days.

Convenience store delivery is key to targeting younger shoppers, with 65% of convenience store delivery users aged 18-34.

This age group account for just 29% of in-store shoppers.

Deliveroo and Uber Eats are the two delivery operators that have the highest brand awareness, with Snappy Shopper, Zapp and Gorillas making up the top five.

Katie Prowse, senior insight manager at Lumina said, “Convenience store delivery was already entering the market pre-pandemic, but the impact of the last 15 months has seen growth accelerate at an unprecedented rate.

“With delivery here to stay, retailers need to embrace this key growth channel.

“Delivery is key to broadening reach and demographic. Retailers should focus on the key areas that outperform through delivery, for example, shoppers using delivery are 100% more likely to be purchasing for a daytime meal occasion or 500% more likely to be purchasing a gift.

“Targeted messaging around key occasions and missions will help drive online footfall and boost sales.”