Swizzels offers VIP tour with on-pack competition

Swizzels has added five golden Love Hearts rolls in Loadsa Sweets and Lollies variety packs (£1 price-marked packs) which if found, offer one shopper and three guests the chance to visit the Swizzels factory and the chance to create their own sweet.

To enter, shoppers will need to take a picture of a golden roll and enter the code on promotional packs via swizzels.com/vip.

The competition will close on 31 May 2022 and is supported by social media and influencer activity and consumer press.

Claire Lee, senior brand manager at Swizzels, said: ‘‘We are so excited to be able to offer consumers this once in a lifetime opportunity to visit our wonderful world of Swizzels, while supporting convenience retailers in maximising their confectionery sales.

“Swizzels is the number one supplier of variety packs, so these hugely popular packs are sure to boost sales.’’