Casillero del Diablo supports white wine range with seasonal campaign

The campaign focuses on the “seasonality and great quality” of its Sauvignon Blanc, Chardonnay and Pinot Grigio, with 30 temperature-sensitive digital adverts displaying different messages according to the temperature of the day.

The brand said it is the number four light wine brand in the UK and the Casillero del Diablo Reserva Sauvignon Blanc is the biggest-selling Sauvignon Blanc in impulse.

Claire Raine, marketing manager at brand owner Concha y Toro UK, said: “This is the first time we have invested in a nationwide campaign that specifically supports our range of white wines, and it was important for us to create a distinctively ‘Casillero’ campaign, dark and mysterious but with a slightly more playful tone of voice to match the lighter styles of wine.”