Whole Earth campaign supports Team GB

The campaign will go live on 5 July across video-on-demand platforms including 4oD, ITV Hub and Sky and across billboards and six sheets across 129 high-traffic footfall areas, including Westfield Shopping Centre in London and Manchester’s Trafford Centre

Kirstie Hawkins, Whole Earth brand controller, said: “The campaign forms part of Whole Earth’s marketing strategy to align the brand with sport and demonstrate how the plant-based goodness of Whole Earth can support an active lifestyle.”