Talking Retail Grocery and product news for independent retailers
The new products include Bisto Pigs in Blankets Gravy, Bisto Crispy Roast Potato Seasoning, Bisto Best Turkey & Cranberry Gravy, Paxo Turkey & Bacon flavour stuffing and Oxo Turkey stock cubes.
The launches have a special Christmas pack design and aim to encourage shoppers to trade up.
Premier says research has shown that two-thirds of consumers find traditional products with a twist appealing, making new flavour options essential to keep shoppers engaged.
Helen Touchais, brand director for flavourings and seasonings at Premier Foods, said: “New product development plays a key role in Premier Foods’ growth strategy and offers choice, which is especially key at Christmas time when shoppers are looking for ways to further enhance their cooking to create delicious meals for the special occasion.”
