The 100,000sq ft site will be Parfetts’ eight depot and will serve independent retailers across the Midlands.
Its new general manager is Jon Griffin, who previously held senior roles at Bestway, managing depots in the Midlands and South Wales.
He said: “Parfetts are investing in the independent retail business to ensure they have the support and margins to thrive.
“It’s a true partnership approach that is refreshing, and I’m confident it will drive the growth of the new depot in Birmingham.”