Tiger Tiger expands portfolio with Japanese range

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Pan-Asian food brand Tiger Tiger has launched a range of Japanese-inspired products.

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The range includes Sushi Nori roasted seaweed sheets, Sushi Rice, Sushi Ginger and Sushi Vinegar, Soba Buckwheat Noodles, Panko Breadcrumbs and Wasabi Paste as well as Mirin Vinegar, Shoyu Soya and Teryaki Sauces.

Debbie King, sales and marketing director at Tiger Tiger, said: “With Japanese cuisine currently the largest sector (representing 37% of the category and showing 54% year-on-year growth according to the latest IRI Market data), this is a huge opportunity for retailers to bring something new and fresh to the market and to capitalise on the growing popularity of Japanese home cooking.

“Lockdown brought a renewed enthusiasm for cooking from scratch – a trend which is set to continue long after restrictions are lifted.

“People are falling back in love with home cooking but they are seeking ingredients that enable them to cook up a feast themselves while replicating all the authenticity and taste adventures of restaurant-quality meals.”