Yazoo rolls out 100% recycled bottles

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Yazoo is rolling out 100% rPET bottles for its 300ml and 400ml bottles, featuring peelable sleeves to make recycling “even simpler”.

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The move is expected to save more than 32 million kilograms of non-recycled plastic, with the rest of the range to follow next year.

Kate Allison, Yazoo marketing manager at brand owner FrieslandCampina UK, said: “Sustainability is a huge priority for us, it’s just as important to Yazoo as it is to consumers.

“We have been on the journey to become a more circular brand for some time, and this latest project is a big phase of that.

“We have already introduced Tetrapak cartons and bendable paper straws across our No Added Sugar range, and we are always looking for new ways to make changes to our business, in line with environmental concerns.”

The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.