Talking Retail Grocery and product news for independent retailers
Celebrity drag queen The Vivienne will act as KP’s campaign ambassador, featuring in video content encouraging people to give themselves a health check.
Jenny Blanco Barcia, KP marketing manager, said: “KP is the UK’s most well-known and best loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it.
“The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95% chance of survival.
“The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that”.
