Veetee partners with Katherine Ryan for life hack campaign

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Microwavable rice brand Veetee Rice has kicked off a campaign in partnership with comedian Katherine Ryan, to showcase the new design for the brand’s rice trays.

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The “Up Your Fluff Game” campaign is running across social media this month and sees Ryan feature in kitchen life hack videos, following research which found that 34% of consumers find them a “great way to save money”.