Sprite unveils Gen Z global campaign

By Éilis Cronin in Soft Drinks 1st July 2021

Coca-Cola Europacific Partners (CCEP) is kicking off a multi-million pound campaign for its Sprite brand.

The “Let’s Be Clear” campaign is designed to appeal to Gen Z shoppers and encourage them to “take time to reset and refresh with a burst of refreshment from Sprite”.

The campaign also features digital and social media content, alongside out-of-home and print advertising.

CCEP said soft drinks consumption in the home has increased significantly over the last year, which has helped to drive £65.6m worth of additional sales of flavoured carbonates.

Louise Maugest, marketing director at Coca-Cola GB, said: “The advert features the Sprite 500ml clear plastic bottle – which will be made from 100% recycled plastic content in quarter four of this year.

“We moved Sprite from green plastic to clear plastic bottles in 2019, making them easier to recycle – a key factor in shoppers’ buying decisions, especially young adults.”