Independents see basket spend fall but footfall on the rise

Although basket spend was down, footfall increased by 4.1%.

“Shoppers are buying less, but more often, compared to the lockdown time, where they visited less often but bought more while they were there,” the company said.

Average sales per store increased by 0.1% compared with November 2020 and by 15.6% compared with November 2019.

In the latest three months, average sales per store increased by 2.1% against the same period last year.

The figures are based on EPoS data from more than 3,500 stores.