Talking Retail Grocery and product news for independent retailers
Strawberry & Banana is a not-from-concentrate juice blend of apple, strawberry, banana and blueberry. Designed as a breakfast juice, the flavour will join Tropicana’s classic fruit juice range and will be available in a variety of size formats including 1.7-litre (RRP £4.40), 1.35-litre (RRP £3.80) and 850ml (RRP £2.75).
Pineapple & Pink Guava Crush will join Tropicana’s Sensations range, which the brand hopes will cater to “rest of the day” moments outside of breakfast. The juice is a blend of apples, pineapple and pink guava and comes in an 850ml bottle with an RRP of £2.75. Tropicana said the Pineapple & Pink Guava juice can also be enjoyed as a mocktail, “a growth product category in 2023.”
Available to trade at the end of February 2023, the dual product launch will be supported by a cross-channel marketing strategy across digital and shopper marketing.
The packaging of the new products are labelled as carbon neutral and recyclable, and highlight the juices’ hero fruit ingredients as well as their health benefits.
Caroline Wilding, head of marketing, Juices UK at Tropicana Brands Group, said: “Tropicana is committed to creating delicious fruit juices that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that.
“Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.
“In 2023, we are continuing our partnership with Too Good To Go, giving consumers a little nudge to help the planet by reducing their food waste whilst also saving a little money for themselves.”
