Talking Retail Grocery and product news for independent retailers
The multi-million-pound campaign includes a TV advert, airing from early December, which is said to centre around family and friends “enjoying long-awaited festivities together”.
The campaign will be supported by out-of-home, digital and social media advertising as well as a PR and influencer programme.
Campaign elements will highlight Schweppes’ new festive serves – Rosemary Wreath, Jingle Fizz and Merry Spritzer – which feature Schweppes Indian Tonic and the recently launched Slimline Elderflower Tonic and Russchian Pink Soda.
POS materials for convenience retailers will be available from My.CCEP.com.
Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “We know many people are planning a bigger Christmas this year, having celebrated under restrictions in 2020.
“While there will be many embracing the return of the hospitality sector this Christmas, many at-home habits have been formed over the last 18 months, which suggests more social occasions will take place in the home.
“This presents retailers with an opportunity to drive sales of mixers like Schweppes by tapping into occasions like parties, nights at home with family and friends and also gifting.
“Our advice to convenience retailers is to stock up in the weeks before Christmas, when sales of mixers typically increase by 50%.”
