Nisa stores report £100,000 weekly sales through Deliveroo app

By David Shrimpton in Industry News 13th July 2021

Sales from Nisa retailers via the Deliveroo app topped £100,000 last week as better weather and the final stages of the European football championship saw shoppers step up their purchases.

More than 90 Nisa retailers have signed up to the app so far.

James Taylor, lead for delivered services at Nisa, said: “The pandemic saw a huge increase in demand for delivered goods from convenience stores and we now work with a number of delivered service companies in providing a range of solutions that best suit [our retailers] and their individual store needs.”

Paul Cornell, owner of Nisa Local Chelmsford in Essex, signed up for Deliveroo before the pandemic and says he has experienced strong sales growth via the app.

He said: “About 10% of our turnover now comes from Deliveroo and it has certainly opened up a new market to us.

“Our Deliveroo drivers often pass three or four larger supermarkets to get to us, and those customers would not otherwise have come to our store.

“We set up a few years ago before Christmas, thinking people would mostly use us when they ran out of alcohol. for example.

“But it has become a really strong part of our business and there are now about 600 lines across all categories available via the app.”