Talking Retail Grocery and product news for independent retailers
The 80g bags will help retailers drive incremental sales among “thrifty shoppers seeking sharing snacks which represent good value”.
The format joins the existing Flipz Milk Chocolate price-marked pack, which Pladis said is already worth £400,000 in the convenience channel.
Jonathan Bull, marketing director at Pladis, said: “Flipz Peanut Butter, the latest price-marked pack to join our Flipz line-up, reflects the important role we know price-marked packs play in driving impulse sales in convenience.
“Despite accounting for only 12% of products, price-marked packs represent an incredible three-quarters of sales in this channel.
“Couple this with the fact that 91% of shoppers are actively looking to save on groceries and it is clear that products in this format are independent retailers’ ticket to unlocking snacking sales growth.
“As a nation, we have all become accustomed to celebrating moments of togetherness, such as evenings in, and – even as we emerge out of lockdown – sharing snacks like Flipz continue to form an integral part of reunions with friends and family, with volume growth up 12% year on year.
“We are really proud of the fact Flipz has become one of the biggest snack brands to launch in the UK over the past five years – and this is a brand which really resonates with the convenience shopper.
“Sales are up 106% in independents as we continue to drive appeal for younger adults.”
