Cîroc launches its first TV advert in Britain

The campaign collaborates with celebrities such as Winnie Harlow, Bimini, and Krept & Konan.

Produced by HeyHuman, and directed by Meeks & Frost, the series of three TV adverts invites audiences into four different scenarios, featuring distinctive characters in their own vibrant, unique worlds.

Cîroc has produced a raft of innovation in recent years – including Cîroc Passion, Cîroc Pomegranate and the re-launch of limited-edition Cîroc Summer Citrus, which is now a permanent expression within the portfolio.

With flavoured vodka being the fastest growing spirit sub-segment, the new campaign seeks to capitalise on increasing consumer interest in the liquid and cement the brand’s appeal to its core audience whilst placing the brand at the forefront of culture.

The “Make Big Moves” campaign will be available to watch on video-on-demand and social media, alongside featuring on OOH.

Manon Lambert, senior brand manager for Cîroc, Diageo Great Britain said: “Always at the forefront of culture and celebratory moments, the new Make Big Moves campaign champions exactly that.

“It is a fun, high energy and effortlessly cool advert. This is what Cîroc is all about. We cannot wait to welcome more adults to enjoy the super-premium vodka as we continue to build on the momentum of Cîroc’s success.”