Talking Retail Grocery and product news for independent retailers
The group says that the next few weeks will see heavily discounted offers in order to boost sales and give shoppers the chance to stock up for the festive break.
The latest deal, in stores from 10 – 16 November, sees a litre of Gordon’s Premium Pink Gin at £18, £10.79 off the recommended retail price (RRP).
Next week Freixenet Prosecco 75cl will be available for just £8.75, while shoppers can pick up Baileys Original 70cl for £10 from the 24 – 30 November, saving £6.95 off the RRP.
The One Week Deals campaign is supported by dedicated in-store point of sale and each of the deals will feature on the Nisa consumer leaflet, in national press adverts, on Nisa FM and across digital channels.
Danielle Sylvester, wholesale category controller at Nisa, said: “The One Week Deals promotion continues Nisa’s strong focus on value and will support Nisa partners in driving sales over this key trading period in the run-up to Christmas and New Year.
“Shoppers will already be on the lookout for great deals on Christmas gifting lines, as well as tipples for the big day or any festive get-togethers with friends and family, so Nisa retailers will be perfectly placed to cater for these occasions with some strong offers on popular drinks lines this month.”
