Nisa’s £5 freezer-filling deal returns

The meal solution comprises six family favourite branded items: Birds Eye Crispy Chicken 2pk, Birds Eye Chicken Burger 4pk, Birds Eye Alphabites 456g, Birds Eye Mixed Vegetables 340g, Walls Solero Exotic 3pk, and Nestle Fab Strawberry 6pk – all for just £5.

The promotion, which will run in stores until Tuesday 1 June, is supported with themed POS to help retailers to highlight the offer in-store, and features on Nisa’s consumer-facing website and social media channels.

Ian Redhead, wholesale category controller at Nisa, said: “As social distancing measures have now been further relaxed and restaurants and entertainment venues have reopened, many families will be wanting to spend more time outside of the house and less time slaving over the stove. The £5 freezer-filling deal allows shoppers to pick up a loaded family meal for £7 less than the RRP, that they are able to prepare and serve quickly and easily.

“As Nisa promotional periods are aligned with those of the Co-op, exciting new deals are continuously becoming available to partners and we expect them to enjoy additional footfall over the coming weeks while the latest fantastic £5 freezer filler is available.”