Imperial to roll out new look for Riverstone

The Riverstone trade outers will benefit from a new design that focuses on the true pleasure of rolling, while giving a subtle nod to its heritage with imagery of mountains to create great stand out for the range in depots.

While the Riverstone range will be benefitting from a sleek new look, the popular blend will remain exactly the same.

Thanks to the redesign and great value formats, with an RRP of £13.65 and £22.35 respectively for its 30g and 50g variants, Imperial Tobacco believes Riverstone offers retailers a product to tap into the rising demand for value focused roll your own tobacco.