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The new campaign, ‘Garage’, was created to show how generosity brings people closer – or as Cadbury says, ‘There’s a glass half in everyone’.
This can be seen through the ‘Generosity’ Cadbury Dairy Milk brand platform, which is entering its fourth year, showing familiar places and relationships in the noise of everyday life and the little moments that can make someone’s day.
Following the award-winning films – ‘Mum’s Birthday’, ‘Fence and Bus’ – ‘Garage’ builds on the storytelling formula that finds a simple way to get the message across.
Gemma Flanigan, UK&I associate marketing director at Cadbury said: “In this latest film, set in a forecourt convenience store, we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be.
“This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.”
The campaign will run until across TV, cinema, BVOD and YouTube from now until 5 February.
