Frubes supports back to school season with sticker campaign

By Éilis Cronin in Chilled 10th January 2022

Yogurt brand Frubes is running an on-pack promotion as “children return to school after the Christmas break”.

Each multi-pack contains one of 12 free stickers to “inspire kids and families with healthier snack alternatives to fit in to their daily routine”.

The promotion is supported by TV, video-on-demand, YouTube, influencer and online video gaming activity, as well as in-store marketing.

Lindsay Hill, marketing director at brand owner Yoplait UK, said: “The addition of a new gift-in-pack promotion adds another layer of fun and play to Frubes that connects with children and inspires parents.

“Our new campaign will support Frubes during the Return to School period, with fresh activity across a range of popular home media channels, including TV, YouTube, and gaming.

“With parents finding new ways to fill their children’s time, these channels have experienced spikes in consumption and are great consumer touchpoints for reaching key audiences.”