Coca-Cola gets TV campaign celebrates magic of Christmas

By Éilis Cronin in Soft Drinks 10th November 2021

Coca-Cola is launching a Christmas campaign that “celebrates the real magic of community and togetherness”.

The “Real Magic at Christmas” campaign features a 60-second TV advert debuting on 1 December and activity across various channels, including influencer partnerships, consumer activity and charity initiatives.

The campaign will be supported by an on-pack promotion across take-home Coca-Cola Original Taste and Coca-Cola Zero Sugar packs, offering shoppers the chance to win food-related vouchers while donating meals to homeless charity Fareshare.