Nature Valley supports convenience sector with value snacks

By Éilis Cronin in Grocery 10th November 2021

Cereal bar brand Nature Valley has launched a price-marked pack to “help convenience retailers boost their better-for-you snack sales”.

The two for £1 packs are available now in Nature Valley Crunchy Oats and Honey and Nature Valley Crunchy Canadian Maple Syrup variants, from SHS, Booker and Co-op.

Roisin Witort, marketing manager at brand owner General Mills, said: “As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new price-marked offer.

“It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”