Talking Retail Grocery and product news for independent retailers
The Taste & Glory range will re-launch with a new design from 20 June, featuring on-pack stickers highlighting the design, supported by a £1m campaign including TV, digital, social media and video-on-demand advertising.
Kerry Foods said the re-launch reflects the fact that the brand delivers on taste and texture.
It said 63% of the brand’s current shoppers buy across the portfolio, and more than 80% of the brand’s sales are incremental to the whole category.
Alison Lees, marketing manager at Taste & Glory, said: “In an increasingly busy meat-free category, superior taste is what is going to continue to drive growth, and with so many products on offer we know it can be hard for retailers to know which will be a hit with shoppers.
“Too often meat-free products miss the mark, but we are so confident our products deliver on taste and texture that we’re putting taste at the front and centre of our brand.
“Whether you are vegan, vegetarian or flexitarian you can guarantee the Taste & Glory range has delicious meat-free options for everyone.”
