Brits loosening purse strings for Father’s Day, research shows

Data from personal finance specialist money.co.uk reveals that dads are set to receive a gift costing £4 more than 2020, with the average spend increasing from £20 to £24.

However, Father’s Day spending has not yet returned to pre-pandemic levels, when people were prepared to spend £30 on average.

This year’s research finds that children in Belfast (£35.53), London (£27.72), and Manchester (£26.94) are the most generous this year. In addition, those living in Belfast (+72%), Plymouth (+53%), and Birmingham (+42%) are set to increase their budget the most year-on-year.

Gifting budgets in Norwich (£15.82), Newcastle (£17.20), and Edinburgh (£17.67) are the lowest in the UK. Meanwhile, residents in Newcastle, Norwich, and Brighton, have cut their budgets the most from last year.

The research reveals that 21% of respondents are planning on spending Father’s Day by enjoying a meal inside the home and 18% are looking forward to a barbecue or meal in the garden.

Of those surveyed, a third will be treating their dad to food or alcohol this year (30%). However, some are less sure as to what to buy for their father’s, with 16% claiming they are undecided, while 11% won’t be treating their dad this year at all.