Parfetts selects new head of retail

Steve Moore joins Parfetts from Costcutter, where he was the regional business director responsible for sales and recruitment. He will manage a team of 25 business development managers across the North and Midlands.

Moore said: “I’ve admired Parfetts focus on the customer and seen the growth it has driven. I’m pleased to be joining the team and look forward to working with our retailers to help them develop their businesses.”

The appointment follows a series of board-level changes, which saw Guy Swindell and Noel Robinson named as joint managing directors (designate) from 1 June, who will take up their full roles on 1 January 2022.

Swindell said: “Steve brings a wealth of experience to the role, and he will add significant value to our continued development and the operations of our retailers.”