Budweiser champions English Premier League with limited edition packaging

The design is running across Budweiser and Budweiser Zero cans and bottles and features the Premier League trophy.

Each pack features a QR code shoppers can scan to search for a hidden virtual golden crown, in order to be in with a chance to win Premier League tickets or Budweiser merchandise.

Alongside the limited-edition packaging, Budweiser will be providing retailers with a range of in-store POS such as signage and displays.

For retailers looking to leverage this opportunity, Budweiser said sponsor brands are a must as 55% of beer drinkers would choose a specific beer if they knew it was an official sponsor.

Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group, said: “The English Premier League is one of the most iconic football leagues in the world, so we’re thrilled to have launched our limited-edition packaging and competition to bring fans even closer to the players and game.

“Football and beer are a match made in heaven and Budweiser is made for matchdays.

“The new limited-edition packaging will help retailers build excitement throughout the season.”