Talking Retail Grocery and product news for independent retailers
Rolling out this month, cases of 15x140g packs, retailing at 89p, will also have a new design.
Kate Needham, marketing director at brand owner Burton’s Biscuit Company, said: “Offering value to both retailers and customers alike, we recognise the important role that price-marked packs play in the convenience channel and continue to adapt our offering to support the sector with bestselling products at affordable price points.
“Jammie Dodgers continue to be popular with shoppers, selling over 33.8m packs last year.
“The new case size will reduce the recommended wholesale price to below £10 – ideal for those who may wish to have less outlay per trip to the wholesaler while continuing to stock shopper favourites.”
