PayPoint launches in-store push for digital vouchers in run-up to Christmas

By David Shrimpton in Industry News 14th October 2021

PayPoint is to step up in-store promotion of its digital vouchers service to consumers in the run-up to Christmas with the roll-out of new point-of-sale materials.

PayPoint One screen in convenience store

The payments provider has arrangements with Amazon, Xbox, PlayStation and Love2Shop among others, which allow customers to shop digitally through vouchers.

In the coming weeks PayPoint will be rolling out a point-of-sale promotion at selected retailers to promote its digital gift card and voucher partners.

The most recent Gift Card and Voucher Association (GCVA) State of the Nation report revealed that 44.6% of respondents had made gift card purchases within the past three years influenced by displays in physical stores.

Danny Vant, client services director for PayPoint, said: “The digital gift card and voucher market has grown significantly in the last 18 to 24 months, largely driven by lockdown restrictions and consumer appetite to purchase online.

“However, this trend is not anticipated to abate. Indeed, it’s expected to increase by another 25% in the next decade.

“It’s vital we support our physical retailer network in capturing their share of this growing market, including increased customer engagement and revenue.

“Of course, the benefits are there too for consumers who now have greater accessibility to a wide choice of digital gift cards and vouchers for gaming, streaming, shopping and making digital payments.”